Kat Espinosa

I’m a designer based in the very tropical:
MNL, Philippines.
My work lives in the intersection of...
My work lives in the
intersection of:

Signal Vs. Noise

How do we create signal in a sea of digital noise? That's the challenge I tackle for founders, consultants, and scaling solopreneurs every day.

For you, it's not just about having a website. It's about crafting a digital space that mirrors your vision and resonates with your audience. Amidst the many elements of design, the challenge lies in sending the right message — a signal that stands out and truly connects.

How do you make that happen? Good question.

Beyond Design

Most often, the answer lies beyond design.

It's about world-building – creating a space where your visual language, messaging, and user experience come together in perfect harmony. This is how you connect with your audience on a deeper level.

It's not just about making things look good; it's about creating an environment that helps you achieve your goals more efficiently and enjoyably.

For founders, this means creating a platform that not only speaks to your audience but also streamlines your workflow, allowing you to focus more on what you love and do best.

If this resonates with you and have a project in mind.

Word On The Street

“Kat's work weaves design and messaging together seamlessly, and does a great job with both. The final result is stronger, and the process is more efficient because of the way she works on a project holistically. Kat over-delivered on quality and took on extra iterations to ensure the final result met her high standards.”
Lucas Price
Founder, Yardstick.team
“Kat has been an outstanding website designer for our recent rebranding initiative. Her artistic talents and diligent work ethic led to exceptional outcomes that far surpassed our expectations.”
Carlton Crabbe
Founder, Capital For Life
“Kat's a communicative and proactive designer. She finds the information she needs to tell a story both in words and in designs with highly successful outcomes!”
Chris Hartgerink
Founder, ResearchEquals
“Working with Kat has been transformational for my consulting business as well as for our non-profit organization. Would highly recommend working with her for branding, site design, and content strategy.”
Jawad Ali
Surgeon, Founder of Vality Partners  
& Austin Medtech Connect
“Kat definitely found my website and brand style, tone, and imagery. Kat knows person + product style alignment can't wait to work with her again!”
Dale Archer
Startup Advisor
“It took me 2 years to hit my first $5k/mo customer. It would have taken me 5-10 years without Kat. She helped me invoke feelings in founders and investors with powerful moving linkedin carousels and visuals.”
Prateek Sanjay
Founder, Foundraisr
Got a spark for a
new project?
(Fully booked til June. Waitlist 4 weeks-ish)
Summon your electric pigeon to deliver your message here →
Want to learn more about my work?
I’m currently working on my design studio called Moonfrank.There will be upcoming resources, case studies, articles on the topic of world-building and design for founders of small and specialized consulting firms or agencies.
Sign-up to be in the loop →
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother